Analysing in
the same way I shall now look at Stratford-upon-Avon Literacy Festival.
Context
The first thing
you notice when on the homepage is the title of the event with the logo at the
top, then the various headers underneath. There is a large picture with the
date of the event written over it, which if you click on it you can download the
programme for the event. Surrounding this are neat, well-spaced smaller
pictures/ thumbnails with their own headers such as ‘For Children’ and ‘Workshops’.
If you continue scrolling down the page there is a little bit of information about
what the event is. To the bottom of the page you can give your email to sign up
to receive the newsletter, I feel this is effective as the people who are
likely to look at this website would already have an interest in literacy so
after reading the sort of sales pitch, the festival try to grab the attention
of these users and interest them enough to sign up. Website is not overly
bright its background is white with black text, the logo is a pastel orange which
is a recurring theme throughout the page.
Content
I feel due to
all the pictures on the home page it makes it stimulating to look at, although
this is a pleasant feature, unlike most other event websites there is not a
gallery of photos or videos. On the side of each page is the live twitter feed,
where people post pictures and write comments about their time at the event.
With all the headers there is lots of information clearly laid out and readily
available. I feel on all pages there is
not an overload of information which is good because it means the reader will remember
the key facts, however if an individual was particularly interested in this
event they may not be able to find all of the wanted information.
Community
On the site it
advertises a book club aimed for over 55 year olds who have an interest in
reading, it gives information on where it is and a little more about it. As
mentioned previously there is the live twitter feed where people who have attended
share their thoughts as well as a link to the Stratford-upon-Avon Literary
festival page on Facebook, where people can like their posts but also interact
with each other. Despite this on the actual website there is not much on terms
of community as in people cannot interact with each other.
Customisation
Other than the
opportunity to sign up to the newsletter there isn’t much that this website
offers. There is a header titled ‘Your visit’ which shows a map of where the
event is held and all the location of surrounding hotels. It then gives links
to each hotel and advice about car parking. I definitely feel this website
could do more such as set up a way of giving customers their own profiles where
they can chat about things like their favourite books or what they think of a
certain writer. Saying this it is a festival website so I don’t feel it is a necessary
feature as really it just needs to give out the facts on the people there, when
it is, the workshops and how to get there.
Communication
I would not say
this site is very interactive at all. As I stated previously there is the live twitter
feed but that is about it. There are contact details for further information,
but there is not even FAQS, Frequently asked questions. The information given is
really simple and basic, but I don’t feel
it needs to be full of detail, the people who are likely to attend obviously
have an interest in literacy so don’t need to know massively about anything
other than the vital information.
Connection
On the top
right hand side there are the logos for the social media sites Facebook and
twitter, which if clicked on take you to those sites. There is a header that
shows al of the sponsors and supporters of the event. There is the logo of each
company and then some information about the company/business. Similarly this is
what the Stratford-upon-Avon Literary Festival provide for the local hotels.
Commerce
I would not say
the site offers any commercial transactions other than some of the more
exclusive workshops such as having talks and presenting your ideas to various
UK leading editors. I definitely feel they could offer more such as their own
merchandise such as pens and note pads.
Context- 7/10
Content-6/10
Community- 2/10
Customisation- 1/10
Communication- 1/10
Connection- 6/10
Commerce- 1/10
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