This was a lot harder to find anything on marketing and I could find barely anything in regards to advertising the
event beforehand.
Stratford- upon- Avon Literary Festival do have their own
Facebook page with 2,871 likes. On the page they tend to post regularly however
I do not feel it is overly relevant to the festival. The only posts they made
during the festivals were a few photos. For the amount of likes the page has
the posts did not receive much attention/response.
The
Stratford-upon- Avon Literary Festival also have a twitter account with 2,267 followers and was very
active during the festival with lots of people tweeting their pictures in
normally thanking the festival for the skills they learnt in the workshops. On the actual Stratford-upon-Avon Literary
Festival website they make this much of a feature when it seems to be the most
successful part.
People
do also tweet about the event without tagging the official twitter page , these received
less response from others, some of the
guest speakers tweeted about the event but even then not a lot of response was
made.
The
Literary Festival do have Instagram
also, however only have posted two pictures and only have 18 followers.
Social
media is definitely not a good platform to market this event to as it is not
being advertised to the correct market and/or is not popular enough to get the
attention of those who may have been interested that use social media. Even the
use of their own twitter was not overly popular with less than ten likes or
comments on each post. I knew there would be less media for this event as it is a much smaller scale event than the London Marathon, but I thought it would be more of an active community as all share a passion in literature.
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