Sunday, 1 May 2016

Stratford-upon-Avon Literary Festival - Advertising


This was a lot harder to find anything on marketing and  I could find barely anything in regards to advertising the event beforehand.
Stratford- upon- Avon Literary Festival do have their own Facebook page with 2,871 likes. On the page they tend to post regularly however I do not feel it is overly relevant to the festival. The only posts they made during the festivals were a few photos. For the amount of likes the page has the posts did not receive much attention/response.


The Stratford-upon- Avon Literary Festival also have a twitter account with 2,267 followers and was very active during the festival with lots of people tweeting their pictures in normally thanking the festival for the skills they learnt in the workshops.  On the actual Stratford-upon-Avon Literary Festival website they make this much of a feature when it seems to be the most successful part.

People do also tweet about the event without  tagging the official twitter page , these received  less response from others, some of the guest speakers tweeted about the event but even then not a lot of response was made.


The Literary Festival  do have Instagram also, however only have posted two pictures and only have 18 followers.


Social media is definitely not a good platform to market this event to as it is not being advertised to the correct market and/or is not popular enough to get the attention of those who may have been interested that use social media. Even the use of their own twitter was not overly popular with less than ten likes or comments on each post. I knew there would be less media for this event as it is a much smaller scale event than the London Marathon, but I thought it would be more of an active community as all share a passion in literature.

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