Stratford-upon-Avon Literary Festival - Sponsorship

The Stratford-upon-Avon Literary Festival has a wide range of sponsors. The biggest is probably Baillie Gifford which is one of the UK’s largest independent investment managers, and the manager of seven investment trusts.

  As well as this company they also have sponsorship from a smaller scale local firm known as Cooper Adams who offer accounts, taxation and business advisory and support services to a range of businesses and individuals.

 I wouldn’t say either of these businesses are very relevant to the event itself,  I can perhaps see why Cooper Adams would give sponsorship as it is a local event but I don’t  feel like Baillie Gifford is an effective sponsor as it doesn’t highlight the event.

I do believe the Literary Festival does have some relevant sponsors that have some relation to the event such as The University of Oxford Department for Continuing Education, who offer additional online courses, degrees and summer schools in a range of subjects.

They also have sponsorship from Warwick school, the oldest in the country leading boys’ boarding school. I feel this is a good relationship as If they attended the event it would benefit the students and obviously for the Festival the probably gain funds from the sponsorship.

Prontaprint also sponsor the festival. Prontaprint is a solution provider for print throughout the UK. There is some form of relevant link due to resources needed for literary.

The Stratford-upon-Avon Literary Festival also have sponsorship from Classic Lodges Hotel who are a chain of hotels around the country that pride themselves in the history of each individual hotel. I feel it is a well suited sponsorship as the town is full of history and is especially well known for being Shakespeare’s birth place.

I feel some of the sponsors for this event are definitely more relevant than others. I don’t feel that Baillie Gifford can offer the festival much other than funds and do not represent it well,I also do not know what the festival could do for the company.Whereas the Warwick Boarding school would have more of an exchange relationship that benefits both.